Spark has been selected to become the test market for a new product! This opportunity is the result of our team’s hard work to reach excellence.
In order to be given the opportunity to be a test market for a new product, we had to demonstrate our brand ambassador level partnership, obtain operational excellence, and prove our reputation as a great operator. With our track record and qualifications, we were able to promise perfect execution and commitment to ensure that the test will go on successfully.
Spark Team is not completely aware of how units will be selected for the test, but it is pertinent to assume that it will take into account competitive density, diverse demographics, and market length. The brand percentage of test units will depend on the test, but it’s, in fact, quite a small group of markets.
It is an honor to be part of this test and our team is both excited and willing to make the best out of it. It’s our time to Spark!